Xiangping Li

40 papers and 775 indexed citations i.

Xiangping Li has authored 40 papers that have received a total of 775 indexed citations. This includes 31 papers in Sociology and Political Science, 14 papers in Marketing and 12 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Diverse Aspects of Tourism Research (23 papers), Digital Marketing and Social Media (14 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers). Xiangping Li is often cited by papers focused on Diverse Aspects of Tourism Research (23 papers), Digital Marketing and Social Media (14 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers) and collaborates with scholars based in Macao, United States and China. Xiangping Li's co-authors include Muzaffer Uysal, Yim King Penny Wan, Fiona X. Yang, Virginia Meng-Chan Lau and Xiang Li and has published in prestigious journals such as Tourism Management, Journal of Ethnopharmacology and Journal of Travel Research