Fon Sim Ong

50 papers and 1.1k indexed citations i.

About

Fon Sim Ong is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Fon Sim Ong has authored 50 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 24 papers in Marketing, 19 papers in Sociology and Political Science and 13 papers in Social Psychology. Recurrent topics in Fon Sim Ong’s work include Consumer Behavior in Brand Consumption and Identification (21 papers), Consumer Retail Behavior Studies (9 papers) and Customer Service Quality and Loyalty (8 papers). Fon Sim Ong is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (21 papers), Consumer Retail Behavior Studies (9 papers) and Customer Service Quality and Loyalty (8 papers). Fon Sim Ong collaborates with scholars based in Malaysia, United States and Thailand. Fon Sim Ong's co-authors include George P. Moschis, Ashraf Sadat Ahadzadeh, Saeed Pahlevan Sharif, Kok Wei Khong and Anil Mathur and has published in prestigious journals such as Journal of Business Ethics, Computers in Human Behavior and International Journal of Environmental Research and Public Health.

In The Last Decade

Fields of papers citing papers by Fon Sim Ong

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Fon Sim Ong. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Fon Sim Ong may publish in the future.

Countries citing papers authored by Fon Sim Ong

Since Specialization
Citations

This map shows the geographic impact of Fon Sim Ong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Fon Sim Ong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Fon Sim Ong more than expected).

Rankless by CCL
2025