Fon Sim Ong

49 papers and 1.1k indexed citations i.

Fon Sim Ong has authored 49 papers that have received a total of 1.1k indexed citations. This includes 23 papers in Marketing, 18 papers in Sociology and Political Science and 13 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (20 papers), Consumer Retail Behavior Studies (9 papers) and Customer Service Quality and Loyalty (8 papers). Fon Sim Ong is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Consumer Retail Behavior Studies (9 papers) and Customer Service Quality and Loyalty (8 papers) and collaborates with scholars based in Malaysia, United States and Thailand. Fon Sim Ong's co-authors include George P. Moschis, Kok Wei Khong, Saeed Pahlevan Sharif, Ashraf Sadat Ahadzadeh and Anil Mathur and has published in prestigious journals such as Journal of Business Ethics, Computers in Human Behavior and International Journal of Environmental Research and Public Health