G. M. Zinkhan

9 papers and 789 indexed citations i.

G. M. Zinkhan has authored 9 papers that have received a total of 789 indexed citations. This includes 4 papers in Marketing, 2 papers in Sociology and Political Science and 2 papers in Statistics, Probability and Uncertainty. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (3 papers), Wine Industry and Tourism (2 papers) and Technology Adoption and User Behaviour (2 papers). G. M. Zinkhan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Wine Industry and Tourism (2 papers) and Technology Adoption and User Behaviour (2 papers) and collaborates with scholars based in United States, Chile and Australia. G. M. Zinkhan's co-authors include Margy P. Conchar, A. Parasuraman, Leyland Pitt, Sergio Olavarrieta and Melvin R. Crask and has published in prestigious journals such as Journal of the Academy of Marketing Science and Journal of Marketing Communications