Gaetano Aiello

28 papers and 1.7k indexed citations i.

Gaetano Aiello has authored 28 papers that have received a total of 1.7k indexed citations. This includes 25 papers in Marketing, 12 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (21 papers), Digital Marketing and Social Media (10 papers) and Consumer Retail Behavior Studies (10 papers). Gaetano Aiello is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (21 papers), Digital Marketing and Social Media (10 papers) and Consumer Retail Behavior Studies (10 papers) and collaborates with scholars based in Italy, United Kingdom and India. Gaetano Aiello's co-authors include Raffaele Donvito, Daniele Pederzoli, Bruno Godey, Laura Grazzini and Hyunjoo Oh and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Journal of Retailing