Gaia Rubera
About
Gaia Rubera has authored 38 papers that have received a total of 2.4k indexed citations.
This includes 15 papers in Strategy and Management, 14 papers in Marketing and 12 papers in Management Science and Operations Research. The topics of these papers are Innovation and Knowledge Management (12 papers), Innovation Diffusion and Forecasting (10 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Gaia Rubera is often cited by papers focused on Innovation and Knowledge Management (12 papers), Innovation Diffusion and Forecasting (10 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers) and collaborates with scholars based in Italy, United States and United Kingdom. Gaia Rubera's co-authors include Andrea Ordanini, David A. Griffith, Roger J. Calantone, Andreas B. Eisingerich and Göksel Yalcinkaya and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Journal of International Business Studies
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