Gangseog Ryu
About
Gangseog Ryu has authored 29 papers that have received a total of 730 indexed citations.
This includes 18 papers in Marketing, 9 papers in Sociology and Political Science and 7 papers in General Decision Sciences. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Decision-Making and Behavioral Economics (7 papers) and Digital Marketing and Social Media (7 papers). Gangseog Ryu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Decision-Making and Behavioral Economics (7 papers) and Digital Marketing and Social Media (7 papers) and collaborates with scholars based in South Korea, United States and Singapore. Gangseog Ryu's co-authors include Lawrence Feick, Jong‐Chul Park, Michael McCarthy, Timothy B. Heath and David L. Mothersbaugh and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research
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