Gary Gregory
About
Gary Gregory has authored 27 papers that have received a total of 937 indexed citations.
This includes 13 papers in Marketing, 9 papers in Sociology and Political Science and 9 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Customer Service Quality and Loyalty (8 papers) and Digital Marketing and Social Media (5 papers). Gary Gregory is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Customer Service Quality and Loyalty (8 papers) and Digital Marketing and Social Media (5 papers) and collaborates with scholars based in Australia, United States and Vietnam. Gary Gregory's co-authors include Liem Viet Ngo, James M. Munch, Mark Peterson, Hyun-Hoon Lee and Teresa Davis and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and Journal of Service Research
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