James M. Munch

25 papers and 715 indexed citations i.

James M. Munch has authored 25 papers that have received a total of 715 indexed citations. This includes 17 papers in Marketing, 9 papers in Social Psychology and 8 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Customer Service Quality and Loyalty (8 papers) and Digital Marketing and Social Media (4 papers). James M. Munch is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Customer Service Quality and Loyalty (8 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in United States, Australia and Morocco. James M. Munch's co-authors include John L. Swasy, Gary Gregory, Mark Toncar, Hieu P. Nguyen and Gregory W. Boller and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Journal of Advertising