Hieu P. Nguyen

9 papers and 311 indexed citations i.

Hieu P. Nguyen has authored 9 papers that have received a total of 311 indexed citations. This includes 5 papers in Marketing, 4 papers in Sociology and Political Science and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Customer Service Quality and Loyalty (3 papers) and Digital Marketing and Social Media (2 papers). Hieu P. Nguyen is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Customer Service Quality and Loyalty (3 papers) and Digital Marketing and Social Media (2 papers) and collaborates with scholars based in United States and Vietnam. Hieu P. Nguyen's co-authors include James M. Munch, Steven Chen, Douglas B. Grisaffe, Stephanie Geiger‐Oneto and Meryl P. Gardner and has published in prestigious journals such as Journal of Business Research, Journal of Consumer Behaviour and Journal of Consumer Affairs