John L. Swasy

17 papers and 984 indexed citations i.

John L. Swasy has authored 17 papers that have received a total of 984 indexed citations. This includes 7 papers in Marketing, 5 papers in Social Psychology and 4 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Communication in Education and Healthcare (2 papers) and Psychology of Social Influence (2 papers). John L. Swasy is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Communication in Education and Healthcare (2 papers) and Psychology of Social Influence (2 papers) and collaborates with scholars based in United States. John L. Swasy's co-authors include James M. Munch, Arno J. Rethans, Gary T. Ford, Gregory W. Boller and Darlene Brannigan Smith and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Advertising