Arno J. Rethans
About
Arno J. Rethans has authored 12 papers that have received a total of 479 indexed citations.
This includes 5 papers in Marketing, 2 papers in Cognitive Neuroscience and 2 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (3 papers), Aesthetic Perception and Analysis (2 papers) and Customer Service Quality and Loyalty (2 papers). Arno J. Rethans is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Aesthetic Perception and Analysis (2 papers) and Customer Service Quality and Loyalty (2 papers) and collaborates with scholars based in United States. Arno J. Rethans's co-authors include John L. Swasy, Thomas W. Leigh, Lawrence J. Marks, Thomas J. Madden and Manoj Hastak and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Advertising
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