Gary L. Geissler
About
Gary L. Geissler has authored 19 papers that have received a total of 644 indexed citations.
This includes 10 papers in Sociology and Political Science, 7 papers in Marketing and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (7 papers), Customer Service Quality and Loyalty (6 papers) and Technology Adoption and User Behaviour (5 papers). Gary L. Geissler is often cited by papers focused on Digital Marketing and Social Media (7 papers), Customer Service Quality and Loyalty (6 papers) and Technology Adoption and User Behaviour (5 papers) and collaborates with scholars based in United States. Gary L. Geissler's co-authors include George M. Zinkhan, Richard T. Watson, James Zachazewski, John E. Gamble and Richard J. Fox and has published in prestigious journals such as Journal of Advertising, Journal of Consumer Marketing and Journal of the Association for Information Systems
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