Gary Steiner
About
Gary Steiner has authored 16 papers that have received a total of 1.9k indexed citations.
This includes 3 papers in Marketing, 2 papers in Sociology and Political Science and 2 papers in Management of Technology and Innovation. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (3 papers), Marketing and Advertising Strategies (2 papers) and Management and Marketing Education (2 papers). Gary Steiner is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Marketing and Advertising Strategies (2 papers) and Management and Marketing Education (2 papers) and collaborates with scholars based in United States. Gary Steiner's co-authors include Bernard Berelson, Robert J. Lavidge, Torcuato S. Di Tella, Ralph H. Turner and W. Phillips Davison and has published in prestigious journals such as Journal of Marketing, American Sociological Review and Journal of Marketing Research
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