Robert J. Lavidge

8 papers and 1.4k indexed citations i.

Robert J. Lavidge has authored 8 papers that have received a total of 1.4k indexed citations. This includes 6 papers in Management of Technology and Innovation, 2 papers in Marketing and 2 papers in Information Systems and Management. The topics of these papers are Management and Marketing Education (6 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Marketing and Advertising Strategies (2 papers). Robert J. Lavidge is often cited by papers focused on Management and Marketing Education (6 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Marketing and Advertising Strategies (2 papers) and collaborates with scholars based in United States. Robert J. Lavidge's co-authors include Gary Steiner and has published in prestigious journals such as Journal of Marketing, Journal of Product Innovation Management and Journal of Advertising Research.