George E. Belch

39 papers and 3.5k indexed citations i.

George E. Belch has authored 39 papers that have received a total of 3.5k indexed citations. This includes 23 papers in Marketing, 9 papers in Sociology and Political Science and 6 papers in Dermatology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (17 papers), Digital Marketing and Social Media (9 papers) and Skin Protection and Aging (6 papers). George E. Belch is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Digital Marketing and Social Media (9 papers) and Skin Protection and Aging (6 papers) and collaborates with scholars based in United States and Latvia. George E. Belch's co-authors include Michael A. Belch, Joni A. Mayer, John P. Elder, Guadalupe X. Ayala and Richard J. Lutz and has published in prestigious journals such as Journal of Marketing Research, American Journal of Public Health and Journal of Consumer Research