Géraldine Michel
About
Géraldine Michel has authored 50 papers that have received a total of 631 indexed citations.
This includes 30 papers in Marketing, 21 papers in Sociology and Political Science and 15 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (28 papers), Digital Marketing and Social Media (13 papers) and Customer Service Quality and Loyalty (12 papers). Géraldine Michel is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (28 papers), Digital Marketing and Social Media (13 papers) and Customer Service Quality and Loyalty (12 papers) and collaborates with scholars based in France, United States and Spain. Géraldine Michel's co-authors include Éric Tafani, Nathalie Fleck, María Eugenia Ruiz Molina, Sophie Rieunier and Irene Gil Saura and has published in prestigious journals such as Journal of Business Research, Psychology and Marketing and Journal of Advertising Research
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