Gergana Y. Nenkov

37 papers and 1.1k indexed citations i.

Gergana Y. Nenkov has authored 37 papers that have received a total of 1.1k indexed citations. This includes 17 papers in Applied Psychology, 13 papers in Marketing and 10 papers in General Decision Sciences. The topics of these papers are Behavioral Health and Interventions (15 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Decision-Making and Behavioral Economics (10 papers). Gergana Y. Nenkov is often cited by papers focused on Behavioral Health and Interventions (15 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Decision-Making and Behavioral Economics (10 papers) and collaborates with scholars based in United States, Canada and Singapore. Gergana Y. Nenkov's co-authors include Maureen Morrin, John Hulland, Maura L. Scott, J. Jeffrey Inman and Kelly L. Haws and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.