Gergely Nyilasy

18 papers and 712 indexed citations i.

Gergely Nyilasy has authored 18 papers that have received a total of 712 indexed citations. This includes 10 papers in Marketing, 5 papers in Strategy and Management and 4 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Media Influence and Health (4 papers) and Corporate Identity and Reputation (4 papers). Gergely Nyilasy is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Media Influence and Health (4 papers) and Corporate Identity and Reputation (4 papers) and collaborates with scholars based in Australia, United States and Sweden. Gergely Nyilasy's co-authors include Leonard N. Reid, Märt Ots, Karen Whitehill King, Eun Sook Kwon and Peggy J. Kreshel and has published in prestigious journals such as Journal of Marketing, Journal of Business Ethics and European Journal of Marketing.