Gert Assmus
About
Gert Assmus has authored 13 papers that have received a total of 704 indexed citations.
This includes 5 papers in Marketing, 3 papers in Management Science and Operations Research and 3 papers in Economics and Econometrics. The topics of these papers are Consumer Market Behavior and Pricing (3 papers), Decision-Making and Behavioral Economics (2 papers) and Innovation Diffusion and Forecasting (2 papers). Gert Assmus is often cited by papers focused on Consumer Market Behavior and Pricing (3 papers), Decision-Making and Behavioral Economics (2 papers) and Innovation Diffusion and Forecasting (2 papers) and collaborates with scholars based in United States and United Kingdom. Gert Assmus's co-authors include Donald R. Lehmann, John U. Farley, Duncan McC. Holthausen and Scott A. Neslin and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research
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