Gil McWilliam
About
Gil McWilliam has authored 14 papers that have received a total of 307 indexed citations.
This includes 7 papers in Marketing, 4 papers in Sociology and Political Science and 2 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (4 papers) and Marketing and Advertising Strategies (3 papers). Gil McWilliam is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (4 papers) and Marketing and Advertising Strategies (3 papers) and collaborates with scholars based in United Kingdom. Gil McWilliam's co-authors include Leslie de Chernatony, John Deighton, N. Craig Smith, Wendy Lomax and Kathy Hammond and has published in prestigious journals such as International Journal of Research in Marketing, Journal of Interactive Marketing and European Management Journal
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