Giles D’Souza

22 papers and 540 indexed citations i.

Giles D’Souza has authored 22 papers that have received a total of 540 indexed citations. This includes 17 papers in Marketing, 8 papers in Sociology and Political Science and 8 papers in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (11 papers), Innovation Diffusion and Forecasting (8 papers) and Digital Marketing and Social Media (6 papers). Giles D’Souza is often cited by papers focused on Consumer Market Behavior and Pricing (11 papers), Innovation Diffusion and Forecasting (8 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in United States and South Korea. Giles D’Souza's co-authors include Arthur W. Allaway, Sarah Alhouti, David Berkowitz, Robert M. Morgan and Tammy Neal Crutchfield and has published in prestigious journals such as Journal of Marketing, Journal of Retailing and Journal of Advertising