Gilles Laurent
About
Gilles Laurent has authored 36 papers that have received a total of 3.9k indexed citations.
This includes 26 papers in Marketing, 7 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (21 papers), Consumer Market Behavior and Pricing (11 papers) and Digital Marketing and Social Media (7 papers). Gilles Laurent is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (21 papers), Consumer Market Behavior and Pricing (11 papers) and Digital Marketing and Social Media (7 papers) and collaborates with scholars based in France, United States and Canada. Gilles Laurent's co-authors include Jean‐Noël Kapferer, Raphaëlle Lambert-Pandraud, Pierre Valette‐Florence, Cam Rungie and Jean‐Louis Chandon and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research
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