Gilles Marion
About
Gilles Marion has authored 21 papers that have received a total of 234 indexed citations.
This includes 11 papers in Marketing, 7 papers in Strategy and Management and 5 papers in Cultural Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Business Strategy and Innovation (5 papers) and Diverse multidisciplinary academic research (5 papers). Gilles Marion is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Business Strategy and Innovation (5 papers) and Diverse multidisciplinary academic research (5 papers) and collaborates with scholars based in France, Finland and Denmark. Gilles Marion's co-authors include Søren Askegaard, Dominique Roux, Eric J. Arnould, É. Rémy and Patricia Vendramin and has published in prestigious journals such as Canadian Medical Association Journal, European Management Journal and Marketing Theory
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