Gina A. Tran

14 papers and 906 indexed citations i.

Gina A. Tran has authored 14 papers that have received a total of 906 indexed citations. This includes 10 papers in Sociology and Political Science, 6 papers in Marketing and 6 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (9 papers), Technology Adoption and User Behaviour (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Gina A. Tran is often cited by papers focused on Digital Marketing and Social Media (9 papers), Technology Adoption and User Behaviour (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers) and collaborates with scholars based in United States, India and Germany. Gina A. Tran's co-authors include David Strutton, Atefeh Yazdanparast, David G. Taylor, Kim Duncan and Mohammad M. Rahman and has published in prestigious journals such as International Journal of Information Management, Psychology and Marketing and Journal of Retailing and Consumer Services