Gobinda Roy
About
Gobinda Roy has authored 23 papers that have received a total of 285 indexed citations.
This includes 15 papers in Sociology and Political Science, 10 papers in Marketing and 8 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (15 papers), Technology Adoption and User Behaviour (8 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Gobinda Roy is often cited by papers focused on Digital Marketing and Social Media (15 papers), Technology Adoption and User Behaviour (8 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers) and collaborates with scholars based in India, Bangladesh and Canada. Gobinda Roy's co-authors include Biplab Datta, Rituparna Basu, Srabanti Mukherjee, Avinash K. Shrivastava and Swati Sharma and has published in prestigious journals such as International Journal of Hospitality Management, Journal of Retailing and Consumer Services and Cell Proliferation
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