Srabanti Mukherjee

46 papers and 764 indexed citations i.

Srabanti Mukherjee has authored 46 papers that have received a total of 764 indexed citations. This includes 21 papers in Sociology and Political Science, 20 papers in Marketing and 13 papers in Business and International Management. The topics of these papers are Digital Marketing and Social Media (16 papers), Innovation and Socioeconomic Development (13 papers) and Consumer Behavior in Brand Consumption and Identification (13 papers). Srabanti Mukherjee is often cited by papers focused on Digital Marketing and Social Media (16 papers), Innovation and Socioeconomic Development (13 papers) and Consumer Behavior in Brand Consumption and Identification (13 papers) and collaborates with scholars based in India, Australia and United States. Srabanti Mukherjee's co-authors include Biplab Datta, Charles Jebarajakirthy, Gobinda Roy, Prasun Das and Rituparna Basu and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Consumer Services and Journal of Services Marketing.