Rituparna Basu

39 papers and 482 indexed citations i.

Rituparna Basu has authored 39 papers that have received a total of 482 indexed citations. This includes 16 papers in Marketing, 14 papers in Sociology and Political Science and 8 papers in Information Systems and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (11 papers) and Consumer Retail Behavior Studies (9 papers). Rituparna Basu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (11 papers) and Consumer Retail Behavior Studies (9 papers) and collaborates with scholars based in India, United States and Uzbekistan. Rituparna Basu's co-authors include David R. Lairson, Neena Sondhi, Gobinda Roy, Thomas Reynolds and Satish Kumar and has published in prestigious journals such as PEDIATRICS, Journal of Business Research and Epilepsia