Neena Sondhi

38 papers and 206 indexed citations i.

Neena Sondhi has authored 38 papers that have received a total of 206 indexed citations. This includes 24 papers in Marketing, 10 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (18 papers), Consumer Retail Behavior Studies (15 papers) and Digital Marketing and Social Media (6 papers). Neena Sondhi is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Consumer Retail Behavior Studies (15 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in India. Neena Sondhi's co-authors include Deepak Chawla, Rituparna Basu, Baldev R. Sharma, Himanshu Joshi and Ashish Kumar Rathore and has published in prestigious journals such as Journal of Retailing and Consumer Services, International Journal of Consumer Studies and British Food Journal