Gordon C. Bruner

40 papers and 3.8k indexed citations i.

Gordon C. Bruner has authored 40 papers that have received a total of 3.8k indexed citations. This includes 26 papers in Marketing, 17 papers in Sociology and Political Science and 10 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (24 papers), Digital Marketing and Social Media (15 papers) and Customer Service Quality and Loyalty (10 papers). Gordon C. Bruner is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (24 papers), Digital Marketing and Social Media (15 papers) and Customer Service Quality and Loyalty (10 papers) and collaborates with scholars based in United States and Saudi Arabia. Gordon C. Bruner's co-authors include Anand Kumar, Songpol Kulviwat, Paul J. Hensel, Suzanne Altobello Nasco and Anand Kumar and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.