Grady D. Bruce

28 papers and 553 indexed citations i.

Grady D. Bruce has authored 28 papers that have received a total of 553 indexed citations. This includes 12 papers in Marketing, 8 papers in Sociology and Political Science and 6 papers in Management of Technology and Innovation. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Management and Marketing Education (5 papers) and Consumer Retail Behavior Studies (3 papers). Grady D. Bruce is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Management and Marketing Education (5 papers) and Consumer Retail Behavior Studies (3 papers) and collaborates with scholars based in United States. Grady D. Bruce's co-authors include James W. Taylor, Charles M. Bonjean, Jerome B. Kernan, Peter Bloch and John Bateson and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Social Forces