Gunnar Mau

19 papers and 242 indexed citations i.

Gunnar Mau has authored 19 papers that have received a total of 242 indexed citations. This includes 9 papers in Marketing, 7 papers in Sociology and Political Science and 4 papers in Applied Psychology. The topics of these papers are Digital Marketing and Social Media (7 papers), Consumer Retail Behavior Studies (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Gunnar Mau is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Retail Behavior Studies (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers) and collaborates with scholars based in Germany, Denmark and United Kingdom. Gunnar Mau's co-authors include Hanna Schramm‐Klein, Sascha Steinmann, Paola Cerchiello, Carsten Spitzer and Astrid Siebels and has published in prestigious journals such as Journal of Psychosomatic Research, Psychoneuroendocrinology and Appetite