Gus Geursen

14 papers and 1.0k indexed citations i.

Gus Geursen has authored 14 papers that have received a total of 1.0k indexed citations. This includes 4 papers in Accounting, 4 papers in Marketing and 4 papers in Economics and Econometrics. The topics of these papers are Consumer Retail Behavior Studies (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Financial Literacy, Pension, Retirement Analysis (3 papers). Gus Geursen is often cited by papers focused on Consumer Retail Behavior Studies (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Financial Literacy, Pension, Retirement Analysis (3 papers) and collaborates with scholars based in Australia, New Zealand and United Kingdom. Gus Geursen's co-authors include Jennifer McKay, Anna Hurlimann, Charles Jebarajakirthy, Ruth Rentschler and Léo‐Paul Dana and has published in prestigious journals such as Journal of Environmental Management, European Journal of Marketing and International Journal of Bank Marketing