Ha Kyung Lee

48 papers and 371 indexed citations i.

Ha Kyung Lee has authored 48 papers that have received a total of 371 indexed citations. This includes 34 papers in Marketing, 10 papers in Sociology and Political Science and 8 papers in Cultural Studies. The topics of these papers are Consumer Perception and Purchasing Behavior (19 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Consumer Retail Behavior Studies (10 papers). Ha Kyung Lee is often cited by papers focused on Consumer Perception and Purchasing Behavior (19 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Consumer Retail Behavior Studies (10 papers) and collaborates with scholars based in South Korea, United States and Hong Kong. Ha Kyung Lee's co-authors include Ho Jung Choo, Dooyoung Choi, Do Yeon Kim, Namhee Yoon and Eunsoo Baek and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Sustainability