Hae‐Kyong Bang

11 papers and 343 indexed citations i.

Hae‐Kyong Bang has authored 11 papers that have received a total of 343 indexed citations. This includes 5 papers in Sociology and Political Science, 5 papers in Marketing and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Media, Gender, and Advertising (3 papers) and Media Studies and Communication (3 papers). Hae‐Kyong Bang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Media, Gender, and Advertising (3 papers) and Media Studies and Communication (3 papers) and collaborates with scholars based in United States and South Korea. Hae‐Kyong Bang's co-authors include Charles R. Taylor, Young Sook Moon, Young‐Chan Kim, Changjo Yoo and George R. Franke and has published in prestigious journals such as Journal of Advertising, Journal of Services Marketing and Journal of Consumer Marketing.