Haeran Jae

15 papers and 366 indexed citations i.

Haeran Jae has authored 15 papers that have received a total of 366 indexed citations. This includes 10 papers in Marketing, 6 papers in Sociology and Political Science and 2 papers in Artificial Intelligence. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (4 papers) and Consumer Packaging Perceptions and Trends (3 papers). Haeran Jae is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (4 papers) and Consumer Packaging Perceptions and Trends (3 papers) and collaborates with scholars based in United States and Iceland. Haeran Jae's co-authors include Devon DelVecchio, Suzanne C. Makarem, Madhubalan Viswanathan, Marina Candi and Terry L. Childers and has published in prestigious journals such as Journal of Business Research, Journal of Consumer Psychology and Psychology and Marketing