Haiming Hang

22 papers and 302 indexed citations i.

Haiming Hang has authored 22 papers that have received a total of 302 indexed citations. This includes 15 papers in Sociology and Political Science, 8 papers in Marketing and 6 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Media Influence and Health (4 papers). Haiming Hang is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Media Influence and Health (4 papers) and collaborates with scholars based in United Kingdom, China and France. Haiming Hang's co-authors include Zhifeng Chen, Andrew Godley, Susan Auty, Padmali Rodrigo and Weisha Wang and has published in prestigious journals such as Social Science & Medicine, Journal of Business Ethics and Tourism Management