Hanna Schramm‐Klein
About
Hanna Schramm‐Klein has authored 64 papers that have received a total of 1.3k indexed citations.
This includes 36 papers in Marketing, 23 papers in Organizational Behavior and Human Resource Management and 21 papers in Sociology and Political Science. The topics of these papers are Consumer Retail Behavior Studies (26 papers), Customer Service Quality and Loyalty (23 papers) and Digital Marketing and Social Media (21 papers). Hanna Schramm‐Klein is often cited by papers focused on Consumer Retail Behavior Studies (26 papers), Customer Service Quality and Loyalty (23 papers) and Digital Marketing and Social Media (21 papers) and collaborates with scholars based in Germany, Switzerland and Denmark. Hanna Schramm‐Klein's co-authors include Dirk Morschett, Bernhard Swoboda, Sascha Steinmann, Joachim Zentes and Gerhard Wagner and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Appetite.
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