Harsh V. Verma

25 papers and 143 indexed citations i.

Harsh V. Verma has authored 25 papers that have received a total of 143 indexed citations. This includes 14 papers in Marketing, 10 papers in Organizational Behavior and Human Resource Management and 5 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Consumer Retail Behavior Studies (6 papers). Harsh V. Verma is often cited by papers focused on Customer Service Quality and Loyalty (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Consumer Retail Behavior Studies (6 papers) and collaborates with scholars based in India, Australia and United Kingdom. Harsh V. Verma's co-authors include Weng Marc Lim, Anuj Pal Kapoor, Michael Jay Polonsky and Madhu Vij and has published in prestigious journals such as Journal of Consumer Marketing, Journal of Product & Brand Management and Journal of Consumer Behaviour