Heejin Lim

38 papers and 1.2k indexed citations i.

Heejin Lim has authored 38 papers that have received a total of 1.2k indexed citations. This includes 19 papers in Marketing, 18 papers in Sociology and Political Science and 10 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (14 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Technology Adoption and User Behaviour (9 papers). Heejin Lim is often cited by papers focused on Digital Marketing and Social Media (14 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Technology Adoption and User Behaviour (9 papers) and collaborates with scholars based in United States, South Korea and Poland. Heejin Lim's co-authors include Richard Widdows, Leslie Cuevas, Archana Kumar, Jung Cheol Shin and Michelle Childs and has published in prestigious journals such as Journal of Business Research, Tourism Management and Sustainability