Heiko Wieland

15 papers and 1.3k indexed citations i.

About

Heiko Wieland has authored 15 papers that have received a total of 1.3k indexed citations. This includes 12 papers in Marketing, 5 papers in Organizational Behavior and Human Resource Management and 4 papers in Strategy and Management. The topics of these papers are Service and Product Innovation (11 papers), Innovation and Socioeconomic Development (3 papers) and Innovation and Knowledge Management (3 papers). Heiko Wieland is often cited by papers focused on Service and Product Innovation (11 papers), Innovation and Socioeconomic Development (3 papers) and Innovation and Knowledge Management (3 papers) and collaborates with scholars based in United States, New Zealand and Italy. Heiko Wieland's co-authors include Stephen L. Vargo, Nathaniel N. Hartmann, Melissa Archpru Akaka, Francesco Polese and Julia A. Fehrer and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of the Academy of Marketing Science

In The Last Decade

Rankless by CCL
2025