Stephen L. Vargo
About
Stephen L. Vargo has authored 91 papers that have received a total of 28.2k indexed citations.
This includes 82 papers in Marketing, 52 papers in Organizational Behavior and Human Resource Management and 22 papers in Sociology and Political Science. The topics of these papers are Service and Product Innovation (78 papers), Customer Service Quality and Loyalty (43 papers) and Consumer Behavior in Brand Consumption and Identification (21 papers). Stephen L. Vargo is often cited by papers focused on Service and Product Innovation (78 papers), Customer Service Quality and Loyalty (43 papers) and Consumer Behavior in Brand Consumption and Identification (21 papers) and collaborates with scholars based in United States, Sweden and Italy. Stephen L. Vargo's co-authors include Robert F. Lusch, Melissa Archpru Akaka, Heiko Wieland, Kaisa Koskela-Huotari and Paul P. Maglio and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and MIS Quarterly
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