Helen Inseng Duh

35 papers and 391 indexed citations i.

Helen Inseng Duh has authored 35 papers that have received a total of 391 indexed citations. This includes 22 papers in Marketing, 13 papers in Sociology and Political Science and 6 papers in Management, Monitoring, Policy and Law. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (16 papers), Consumer Retail Behavior Studies (11 papers) and Digital Marketing and Social Media (10 papers). Helen Inseng Duh is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Consumer Retail Behavior Studies (11 papers) and Digital Marketing and Social Media (10 papers) and collaborates with scholars based in South Africa, China and Germany. Helen Inseng Duh's co-authors include Mercy Mpinganjira, Oluwole Iyiola, Miemie Struwig and George P. Moschis and has published in prestigious journals such as Personality and Individual Differences, Appetite and Sustainability