Helen Stuart
About
Helen Stuart has authored 15 papers that have received a total of 527 indexed citations.
This includes 14 papers in Strategy and Management, 9 papers in Marketing and 8 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Corporate Identity and Reputation (12 papers), Management and Organizational Studies (7 papers) and Marketing and Advertising Strategies (6 papers). Helen Stuart is often cited by papers focused on Corporate Identity and Reputation (12 papers), Management and Organizational Studies (7 papers) and Marketing and Advertising Strategies (6 papers) and collaborates with scholars based in Australia and United Kingdom. Helen Stuart's co-authors include Felix Mavondo, Susan Freeman, Stephen A. Greyser, Laurent Muzellec and Gayle Kerr and has published in prestigious journals such as California Management Review, Journal of Product & Brand Management and Journal of Brand Management
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