Helena Nobre
About
Helena Nobre has authored 40 papers that have received a total of 371 indexed citations.
This includes 23 papers in Sociology and Political Science, 20 papers in Marketing and 10 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (19 papers), Consumer Behavior in Brand Consumption and Identification (17 papers) and Customer Service Quality and Loyalty (10 papers). Helena Nobre is often cited by papers focused on Digital Marketing and Social Media (19 papers), Consumer Behavior in Brand Consumption and Identification (17 papers) and Customer Service Quality and Loyalty (10 papers) and collaborates with scholars based in Portugal, United States and India. Helena Nobre's co-authors include Minoo Farhangmehr, Jung Wan Lee, Carlos Brito, Justin Paul and Minas N. Kastanakis and has published in prestigious journals such as Journal of Business Research, International Journal of Consumer Studies and Journal of Brand Management
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