Helge Löbler
About
Helge Löbler has authored 19 papers that have received a total of 457 indexed citations.
This includes 11 papers in Marketing, 9 papers in Organizational Behavior and Human Resource Management and 6 papers in Strategy and Management. The topics of these papers are Service and Product Innovation (11 papers), Customer Service Quality and Loyalty (7 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Helge Löbler is often cited by papers focused on Service and Product Innovation (11 papers), Customer Service Quality and Loyalty (7 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers) and collaborates with scholars based in Germany, United States and United Kingdom. Helge Löbler's co-authors include Roderick J. Brodie, Hans Kjellberg, Richard J. Varey, Linda D. Peters and Manfred Perlitz and has published in prestigious journals such as Industrial Marketing Management, Journal of Services Marketing and Journal of Marketing Management
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