Hillbun Ho

14 papers and 476 indexed citations i.

Hillbun Ho has authored 14 papers that have received a total of 476 indexed citations. This includes 6 papers in Strategy and Management, 6 papers in Marketing and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (4 papers), Consumer Market Behavior and Pricing (3 papers) and Innovation and Knowledge Management (3 papers). Hillbun Ho is often cited by papers focused on Customer Service Quality and Loyalty (4 papers), Consumer Market Behavior and Pricing (3 papers) and Innovation and Knowledge Management (3 papers) and collaborates with scholars based in Singapore, Australia and United States. Hillbun Ho's co-authors include Shankar Ganesan, Oleksiy Osiyevskyy, Wonsun Shin, Steven P. Brown and Stephen X. Zhang and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research