Hojoon Choi

20 papers and 294 indexed citations i.

Hojoon Choi has authored 20 papers that have received a total of 294 indexed citations. This includes 15 papers in Marketing, 7 papers in Public Health, Environmental and Occupational Health and 7 papers in Applied Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Behavioral Health and Interventions (7 papers) and Digital Marketing and Social Media (6 papers). Hojoon Choi is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Behavioral Health and Interventions (7 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in United States and South Korea. Hojoon Choi's co-authors include Leonard N. Reid, Hye‐Jin Paek, Hyun Ju Jeong, Jooyoung Kim and Tom Reichert and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Appetite