Hong Yuan

19 papers and 438 indexed citations i.

Hong Yuan has authored 19 papers that have received a total of 438 indexed citations. This includes 14 papers in Marketing, 5 papers in Sociology and Political Science and 5 papers in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (8 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Experimental Behavioral Economics Studies (5 papers). Hong Yuan is often cited by papers focused on Consumer Market Behavior and Pricing (8 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Experimental Behavioral Economics Studies (5 papers) and collaborates with scholars based in United States and China. Hong Yuan's co-authors include Aradhna Krishna, Donald R. Lehmann, Richard A. Briesch, Joshua T. Beck and Vithala R. Rao and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research