Howook Chang

12 papers and 279 indexed citations i.

Howook Chang has authored 12 papers that have received a total of 279 indexed citations. This includes 9 papers in Marketing, 4 papers in Sociology and Political Science and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Environmental Education and Sustainability (3 papers) and Customer Service Quality and Loyalty (3 papers). Howook Chang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Environmental Education and Sustainability (3 papers) and Customer Service Quality and Loyalty (3 papers) and collaborates with scholars based in United States, South Korea and Canada. Howook Chang's co-authors include Meehee Cho, Mark A. Bonn, Woo Gon Kim, Chang Huh and Hwansuk Chris Choi and has published in prestigious journals such as International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management and Journal of Hospitality and Tourism Management